India boosts marketing of yoga vacations
India has been making a major push lately in the tourism world but its minister of tourism said last week the country still needs to do more to capitalize on its yoga and spiritual roots.
Many of us have seen the Incredible India ads on TV but the government is realizing it takes more than slick marketing. Tourists may see the results of some of the recent actions while others are at a more bureaucratic level.
In a speech Friday, Minister for Tourism and Housing & Urban Poverty Alleviation Kumari Selja said the country needs to better tap into the yoga vacation and wellness industry by developing wellness tourism standards and collaborating on marketing.
“Tourists (the) world over revere the Indian system of wellness as among the most pristine and authentic forms,” she said in a press release. “They yearn for opportunities to experience these systems.”
This speech followed a meeting on Aug. 17 with the tourism minister in Mexico.
India admires how Mexico has preserved its culture and heritage while also being a tourism hot spot and the two countries pledged to continue cooperation. The leaders are also proposing an India festival in Mexico to promote yoga and wellness tourism.
But travelers may see the results of other efforts.
Earlier this year, the country has allowed on-arrival visas for residents of a few countries, not including the U.S., and is monitoring that program. Currently, most visitors must apply online and mail in their passport to receive a visa.
Then this summer, loans were issued to upgrade guesthouses in Delhi before this October’s Commonwealth Games.
Furthermore, at Friday’s speech, Selja also announced a push to create better budget accommodations by offering incentives and subsidies.
“The exorbitant cost of land forces hotels to operate under higher star categories in order to make them commercially viable,” the press release stated.
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